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Differentiate your Pharmacy and Increase Profit Margins

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Pharmacy Business, Pharmacy Owners

With all the pharmacies out there, how can one stand out to increase your profit margins? Here are 2 major ways to differentiate yourself according to Fiona Sartoretto Verna:

1) From commercial to professional

It’s time to reposition. Everyday we read about pharmacies that belong to chains closing. First in the USA and UK, but this is happening all over the world.

Online sales have brought about a change in consumer behaviour and the best price is available on the internet, NOT IN THE PHARMACY.

Take a Virtual Tour of the Pharmacy  Book a FREE Video Consultation

2) From generalist to specialist

The majority of pharmacy chains are generalist meaning that they all sell a little bit of everything. Today we must make the choice to specialize and become the number one in a given area, for a given target audience.

Becoming a specialized chain means focusing on one category, it means studying products and training to be able to accommodate people’s needs and solve their problems.

Fiona Sartoretto Verna helped pharmacies worldwide in 30 countries to increase their sales well above the national average. With her you can also achieve these goals and improve the communication and sales.

 

  • They create unique and recognizable identity for Pharmacies based on your location & audience;
  • They provide innovative digital solutions for the analysis of customer shopping behaviour and the improvement of your sales performance.

 

Contact Fiona Now >>

 

 

Join the PCA Community for FREE to connect with Fiona!

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