Avidian has been delivering Prophet CRM since 2002. Our focus is to deliver a simple and valuable CRM solution that helps our customers get organized while maximizing end user adoption.  We chose to deliver our software using Outlook as a platform because we believe Outlook is critical tool that all employees open up every day.

Why does the Pharmaceutical Industry have Different CRM Needs?

Promotional and R&D budgets keep rising, and new regulations make many of the techniques used by pharmaceutical reps more difficult or impossible to use without technological support. Large companies and individual representatives alike need to build long term relationships with care providers to drive new sales, and must do so quickly, before the special advantages given to new patents on medications expire. New laws present new challenges, restraining representatives and increasing the workload of primary care physicians, making it all the harder to get in touch with them.

Historically, the relationship between sales representatives and physicians has been one of relatively slow–paced and friendly discussion, with off–site trips and lunch and dinner meetings being typical. The combination of new regulations and the increased workload of physicians makes these easygoing relationships harder to cultivate. One study from IDC Health Insights suggests that the average primary care physician will go from treating 1,500 patients to treating 8,000. That same study indicates that the window of contact sales representatives have with physicians may be as little as thirty seconds.

What Customer Relationship Functionalities are Important to Pharmaceutical Companies?

Pharmaceutical CRM software can help your team meet these challenges. Whether through specialist pharmaceutical CRM or a more general system, you can drastically increase efficiency through client contact tracking, mobile device support, and cloud–based databases. By carefully tracking client contacts, you can avoid wasting your sales team’s time, as well as avoid violating regulations. The preferences of your various contacts can also be collected in this manner, making communications smoother. Customized marketing approaches can be developed and deployed in minutes from a CRM–supported database. Many pharmaceutical CRM software solutions include tracking for sample products as well as regulatory compliance systems, and the best pharmaceutical CRM solutions offer thorough mobile device support, helping representatives on the road.

Customer relationship management software for pharmaceutical companies can also support sales teams more directly. The best CRM for pharmaceutical companies offer cloud–based databases, giving personnel access to all the information they need. When coupled with mobile integration , this helps representatives on mobile devices provide real–time information on sales to the home office immediately.